Threads Styling secures USD 12 mln for ecommerce channels expansion

Wednesday 23 March 2022 13:39 CET | News

UK-based shopping platform Threads Styling has raised a USD 12 million round to enable its ecommerce and live commerce expansion.

Threads Styling is a global luxury chat-based shopping platform, providing a personalised service over social media and chat-based commerce, with the vision to pioneer a new luxury shopping experience for the next generation of shoppers.

Following continued growth of the business over the pandemic period, Threads will use the capital from this round to accelerate and build its product offering, diversifying its social first business model to expand and amplify the ways in which it can cater to its clients needs. The round follows Threads’ recent launch of an ecommerce platform and a dedicated Live Shopping strategy, expanding the ways in which clients can engage with the Threads brands.

With this backing from institutional investors, Threads is also opening its doors to its customers and the next generation of investors, inviting them to participate in its next phase of growth through a crowdfunding campaign with Crowdcube, due to go live in March 2022. This dual-raising strategy supports Threads client first mission, giving customers the opportunity to become part of the Threads journey by investing in the company themselves.

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Keywords: ecommerce, livestream shopping, expansion, funding, social commerce
Categories: Payments & Commerce
Countries: World
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Payments & Commerce

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