According to CNBC, the launch will allow businesses and merchants to sign up and test the new ecommerce product, called WeChat Minishop. Therefore, the tool will enable a merchant to create an ecommerce mini-programme inside WeChat by using Tencent’s tool instead of relying on developers. Moreover, merchants won’t be charged for opening a virtual store and there will be no service charges either.
Furthermore, Minishops will support livestreaming, which has become a popular way for Chinese consumers to shop, while providing merchants features such as order management services, transactions, logistics, and after-sales support.
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