Tencent rolls out online shopping feature in WeChat app

Monday 20 July 2020 11:03 CET | News

Tencent has launched a new feature to help merchants build virtual shops on its WeChat messaging service in China.

According to CNBC, the launch will allow businesses and merchants to sign up and test the new ecommerce product, called WeChat Minishop. Therefore, the tool will enable a merchant to create an ecommerce mini-programme inside WeChat by using Tencent’s tool instead of relying on developers. Moreover, merchants won’t be charged for opening a virtual store and there will be no service charges either.

Furthermore, Minishops will support livestreaming, which has become a popular way for Chinese consumers to shop, while providing merchants features such as order management services, transactions, logistics, and after-sales support. 

WeChat Pay also has a function called ‘Moments’, which allows users to post pictures, videos, and links to websites, while helping Tencent to target and understand its users, CNBC reported.

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Keywords: Tencent, merchants, virtual shops, online shopping, WeChat, China, ecommerce, WeChat Minishop, WeChat Pay, Moments
Categories: Payments & Commerce
Countries: China
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