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Sycamore Partners buys Digital Room

Wednesday 22 December 2021 11:16 CET | News

Specialised in retail and consumer investments, US-based Sycamore Partners has announced it acquired commerce provider of customised marketing products for SMEs, Digital Room.

Digital Room is relevant to its customers by offering a suite of branded websites and provides  vertically integrated production network that can reach 90% of mainland US population with two-day delivery. The company serves the marketing needs of small and medium-sized companies (SMEs) and is ready for its new growth phase, as Sycamore officials have stated.

The new partnership will allow Digital Room to reaffirm its market position and improve the quality of services it provides for its customers. 

Private equity firm Sycamore Partners acquired the marketing solution platform from an affiliate of H.I.G. Capital under the legal advisement of Kirkland & Ellis LLP.

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Keywords: acquisition, partnership, ecommerce, ecommerce platform, delivery, SMEs
Categories: Payments & Commerce
Companies:
Countries: United States
This article is part of category

Payments & Commerce






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