Spending via smartphones is set to reach 56% of all m-commerce sales by 2021, eMarketer predicts in a study that will be launch in December. In 2017, 49.7% of all retail m-commerce sales will be made via smartphone compared to 49.4% via tablet.
Up to now, says eMarketer, UK shoppers’ use of tablet computers to buy has been among the highest in Europe. But, it says, growth has levelled off as people move towards large-screen smartphones.
Some 19% of UK retail sales are expected to have taken place online in 2017, estimates eMarketer, accounting for GBP 83.55 billion and predicts that by 2021, more than a quarter (25.8%) of all retail sales will be digital.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now
We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the The Paypers website, they in no way represent the opinion of The Paypers.