Starbucks shifts to mobile ordering as it reimagines stores post-coronavirus

Thursday 11 June 2020 13:25 CET | News

US-based multinational chain of coffeehouses Starbucks has shifted its efforts on developing its ‘pick up’ concept stores, as it reimagines them post-COVID-19.

According to Internet Retailing, the company is expecting a USD 2.2 billion loss of earnings due to the lockdown globally. Moreover, the retailer has seen sales drop by 43% in the US, while sales in China, where 99% of its shops were open by May, are still down by 21%. However, the company reported that despite this, the customers that are buying during lockdown and beyond are actually spending more.

Consequently, Starbucks will accelerate the roll out of its ‘pick up’ concept stores, as the company has already planned to launch them globally over the coming three to five years before the pandemic. Besides, the company hopes that customers who used to see Starbucks as ‘the third place’ – to relax outside of home and work – will still want to enjoy coffee and food, but on the go, by using the Starbucks app, which has already pioneered in-app payments and pay-by-face technology in the past.

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Keywords: Starbucks, US, mobile ordering, China, in-app payments, pay-by-face, pick up stores, COVID-19
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce