Social commerce solutions company Aemi launches in Vietnam

The majority of people in Vietnam are avid social media users, especially Facebook, where people not only post, chat, and share, but also trade. In fact, most small brand transactions in Vietnam are conducted through social media, with unorganised social commerce on Facebook, Instagram, TikTok, and local messaging Zalo representing more than 60% of online ecommerce gross merchandise value (GMV), according to the press release.

During Aemi’s market survey, it found that Vietnam’s social commerce scene is primarily made up of individual micro-entrepreneurs with little experience or support in technology, capital, and business know-how. They have to go through multiple middlemen and service providers, which lead to challenges in product authenticity and supply chain. 

Aemi enables every social seller with authentic product assortment, and a toolbox of inventory and marketing tools to offer operational support for their customers. It brings in an all-in-one B2B commerce platform where sellers can procure products from various brands and get support to conduct their businesses. As Aemi works directly with brands, it can guarantee the authenticity of all products available on its platform. Aemi’s bulk order also provides the company, and by extension its members, access to the deals from brands and service providers.