Social commerce solutions company Aemi launches in Vietnam

Thursday 5 May 2022 12:07 CET | News

Vietnam-based B2B online marketplace Aemi has gone live to facilitate trading for creators and micro retailers.

The majority of people in Vietnam are avid social media users, especially Facebook, where people not only post, chat, and share, but also trade. In fact, most small brand transactions in Vietnam are conducted through social media, with unorganised social commerce on Facebook, Instagram, TikTok, and local messaging Zalo representing more than 60% of online ecommerce gross merchandise value (GMV), according to the press release.

During Aemi’s market survey, it found that Vietnam’s social commerce scene is primarily made up of individual micro-entrepreneurs with little experience or support in technology, capital, and business know-how. They have to go through multiple middlemen and service providers, which lead to challenges in product authenticity and supply chain. 

Aemi enables every social seller with authentic product assortment, and a toolbox of inventory and marketing tools to offer operational support for their customers. It brings in an all-in-one B2B commerce platform where sellers can procure products from various brands and get support to conduct their businesses. As Aemi works directly with brands, it can guarantee the authenticity of all products available on its platform. Aemi’s bulk order also provides the company, and by extension its members, access to the deals from brands and service providers.

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Keywords: product launch, social commerce, SMEs, marketplace, ecommerce
Categories: Payments & Commerce
Companies: Aemi
Countries: Vietnam
This article is part of category

Payments & Commerce


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