Snap has acquired Fit Analytics, a Germany-based company that helps consumers pick the right size of clothing when they shop online.
According to CNBC, Fit Analytics is the maker of a product called Fit Finder, which businesses use to help online customers pick properly fitting clothes in an effort to reduce returns. Fit Finder uses machine learning and customer-provided information to make its recommendations.
Furthermore, Snap is acquiring Fit Analytics as part of a long-term push to bring more ecommerce and in-app purchases to Snapchat. Besides, Snap is making in-app purchases a priority to balance upcoming privacy changes to Apple’s iOS devices. Those changes will make it harder for companies like Snap to track how well their ads led to purchases, encouraging them to find alternative sources of revenue.
Overall, during the partnership, more than 100 Fit Analytics employees will join Snap and continue to operate out of Berlin. The company will also continue to build Fit Finder and other products for its clients, while working on ecommerce and shopping products. However, the companies did not disclose the size of the deal, CNBC reported.
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