Singapore: customers are under online shoppings spell - survey

Friday 29 August 2014 14:16 CET | News

Singaporean consumers are classed as belonging to the world’s most active online shoppers group, according to a survey issued by the market research agency Nielsen.

The most purchased products and services are from airlines, travel agencies and tour operators. Around 7 in 10 Singaporeans plan to go online to purchase flights (70%) and make hotel and tour reservations (69%) within a 6 months period.

In Singapore, the main factors that motivate consumers to go online to shop are convenience, reading online reviews and looking at products online before purchasing them in a store.

These factors also rank high among consumers in Southeast Asia to motivate them to go online to shop.

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Keywords: Singapore, Customers, online shopping, consumers, online purchase, airlines, travel agencies, online shop, convenience
Categories: Payments & Commerce
Countries: World
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