Shopify merchants who have a TikTok business account would soon be able to add a shopping tab to their profiles. The pilot version is currently available to users in the US and UK followed by the launch in additional regions in the coming months. Social media companies including Facebook, Alphabet ‘s YouTube, and Twitter have reportedly been investing heavily in shopping features to drive sales growth, according to uk.investing.com.
The companies are joining the social commerce industry, which relies on users' ability to discover and buy products through social media apps and is expected to reach to USD 50 billion from USD 36 billion in annual sales by 2023 in the United States according to research firm eMarketer.
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