Premiering on Friday 18 September 2020 the event will feature an array of secret guests who will act as co-cost. The event will focus on the launch of Samsung’s newly announced foldable premium phone Samsung Galaxy Z Fold2 5G, which goes on sale to consumers at the same time.
This is not the first time Samsung has tested live video shopping. An earlier pilot trial that was broadcast on Samsung's own website was well received, according to the company. Products were presented in collaboration with some of Samsung's ambassadors. In the next stage of Samsung’s live shopping strategy, they are adding to distribution via partners Expressen.se, Di.se, Feber.se, giving customers even greater convenience.
The Samsung Live concept has been developed by the influencer agency Relatable, production and implementation of Bonnier Brand Studios in collaboration with the live video company Bambuser.
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