The software platform Ecwid was created at the end of 1990s. The solution enables clients to add online stores to a website or on the social network page and has been translated into 45 languages.
According to rbth.com, since moving to the US, the company has formed a partnership with Facebook to embed shopping carts on the social network. Merchants with up to 10 items in their store can use it for free, while larger ones pay a maximum of USD 99 per month. In May 2014, the company raised USD 5 million from Russian-based international funds iTech Capital and Runa Capital. The latter previously gave USD 1.5 million to Ecwid in 2011.
Check out our Cross-border Ecommerce Research section here for more info on specific ecommerce facts and figures, preferred payment methods, risk and fraud, as well as ecommerce legislation and regulation in the Russian Federation.
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