Russia, Turkey record world class y-o-y B2C ecommerce growth rates in 2013

Monday 27 October 2014 14:17 CET | News

Among the Eastern European countries, Russia and Turkey recorded B2C ecommerce year-on-year growth rates similar to global leaders, such as the US or China in 2013.

Some smaller markets, such as Estonia and Slovakia generate significantly smaller sales, of EUR 100+ million scale, but outperform the rest of the region in terms of internet penetration rate.

Regarding mobile shopping, in Ukraine and Turkey, there are over 40% of smartphone owners who already have experience with mobile shopping.

In terms of cross-border B2C ecommerce, nearly half of online shoppers in Slovenia and Czech Republic made purchases from foreign online retailers in 2013.

In Eastern Europe, cash-on-delivery is the mostly used payment method in B2C ecommerce, whereas credit card is dominant in cross-border purchases. For example, in Romania over 90% of online shoppers paid with cash, but international transactions account for more than half of the credit card payments made for goods and purchases online in 2013.

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Keywords: Russia, Poland, Turkey, Romania, Slovakia, Czech Republic, ecommerce, growth, B2C, consumer
Categories: Payments & Commerce
Countries: World
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Payments & Commerce

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