Russia: retailers plan Cyber Monday to counter crisis

Tuesday 20 January 2015 11:27 CET | News

Retailers in Russia, including online store Ulmart and consumer-electronics chains and Metro AG’s Media Markt, will hold a third Cyber Monday event in January 2014, as the economy heads into recession.

According to Russian ecommerce lobby group Akit which organizes the event, more than 50 companies will participate, offering online discounts and promotions. Other retailers participating in the event include children’s goods chain OAO Detsky Mir and Rocket Internet’s online fashion vendor Lamoda.

Russia holds Cyber Monday later than in countries such as the US and UK because “Russians shop actively until the very end of December, then we have a 10-day holiday, and the end of January is the time to give a boost to sales,” according to Uliana Vlasenko, a spokeswoman for Akit, cited by Bloomberg.

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Keywords: online retailer, Cyber Monday
Categories: Payments & Commerce
Countries: World
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