Rocket Internet to launch ecommerce store in Myanmar

Tuesday 23 December 2014 10:04 CET | News

Rocket Internet, the German startup that focuses on emerging markets, has revealed plans to launch an ecommerce website in Myanmar, reports.

Rocket’s new ecommerce site for Myanmar, dubbed, is a marketplace, which brings opportunities for shopkeepers and new entrepreneurs to open up online stores. While it doesn’t require a deposit to set up a store, it does take commission. The Myanmar store will have a central warehouse that merchants ship to, and then the firm sends the packages to buyers. It even handles payments, including cash-on-delivery as an option.

The ecommerce marketplace is similar to the e-store that the company rolled out before in Pakistan. Aside from Myanmar, it will soon launch in Bangladesh as well.

With few people online (1.2 percent of the 53 million population, according to World Bank in 2013) and smartphones in the hands of a small percentage of the population, the prospects for online shopping look tough, the same source indicates. The company has already been operating on the local market since 2012 with several classifieds sites.

In related news, two startups in Myanmar received funding to help their online classifieds sites battle Rocket Internet in the country. MyanmarCarsDB and iMyanmarHouse got an undisclosed amount of funding from Malaysia’s Frontier Digital Ventures.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: Rocket Internet, ecommerce store, Myanmar, online store, marketplace
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce