Restaurant Brands International partners Ant Group for digital payments and commerce services

Wednesday 22 December 2021 09:31 CET | News

Restaurant Brands International, a QSR company and the owner of Tim Hortons, Burger King, and Popeyes brands, has announced a regional partnership to leverage Ant Group’s digital solutions operations across APAC. 

Under the collaboration, Ant Group will work with RBI’s local franchisees to implement a range of digital solutions, including mini program Software-as-a-Service (SaaS) solution and Alipay+, a suite of global cross-border mobile payments and marketing solutions. 

With the mini program SaaS solution, Ant Group will develop mini programs for each of RBI’s brands, namely Tim Hortons, Burger King, and Popeyes, adapted for each local market. At the same time, diners will have access to expanded services, such as contactless menus and payments, online ordering for pickup or delivery, scan-and-order function in store, etc. Furthermore, the mini programs will also incorporate each RBI brand’s existing loyalty program and provide additional digital marketing capabilities, such as distribution of digital vouchers, etc.

The collaboration will also see RBI leveraging the Alipay+ solutions to allow more payment options to be accepted in-store, on websites, apps, and via the mini programs. With the integration of Alipay+ solutions, RBI’s operations will support payment options such as Touch ‘n Go eWallet in Malaysia, True Money wallet in Thailand, GCash in the Philippines, Kakao Pay in South Korea, and many others.

This activation will take place across eight selected markets in Asia Pacific, and 1,500 restaurants across all three RBI brands.

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Keywords: Alibaba, ecommerce, Alipay, contactless payments
Categories: Payments & Commerce
Countries: Asia
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