According to livemint.com, this will allow WhatsApp users in India to order products without having to leave the app.
Reliance Retail is also on-boarding local kirana stores on its platform. So, when a customer orders using JioMart, the app maps the user to a nearby kirana store. The delivery is either done by the kirana shop or by RIL’s logistics arm Grab. The kirana store gets a commission on the sales.
WhatsApp Payment was launched with banks such as State Bank of India, HDFC Bank, and ICICI Bank. It received approval to go live on a peer-to-peer basis in November 2020.
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