Rakuten acquires Slice for ecommerce development

Wednesday 20 August 2014 14:07 CET | News

Rakuten, a global ecommerce platform, has acquired Slice, a US ecommerce app, as part of its expansion strategy in the ecommerce space, reports.

Slice allows users to track packages, store online purchase information, get price alterations alerts and keep track of online spending. Slice will continue with its services as it has done until the acquisition as a standalone business. Slice raised USD 32 million from investors including Rakuten and Lightspeed Venture Partners.

Slice, founded in 2010, analyses users’ spending patterns and delivery choices. It provides users with subsequent rebates based on their purchase history from different ecommerce websites, sends them alerts about package shipments and monitors price changes.

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Keywords: US, Japan, ecommerce, price alteration, price drop, online sales, user experience, notification app, online purchase
Categories: Payments & Commerce
Countries: World
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Payments & Commerce

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