QR code-enabled shopping option offered by Alibaba in newspapers

Thursday 10 April 2014 00:23 CET | News

China-based ecommerce company Alibaba has partnered with media organizations to allow consumers to purchase items advertised or mentioned in newspapers, reports.

Consumers have to scan a QR code printed in the newspapers, and they are directed to purchase an item via one of Alibabas online shopping websites, like Taobao.

China has more than 1,000 daily newspapers with a circulation of over 100 million readers, so the partnerships are meant to enable Alibaba raise awareness among those who might not have a lot of exposure to online buying.

In recent news, Alibaba has extended integration with the Chinese microblogging service, Sina Weibo in what concerns 8 additional aspects.

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Keywords: Alibaba, QR code, ecommerce, newspaper shopping, online shopping, mobile products
Categories: Payments & Commerce
Countries: World
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