The Paypers

According to Digital Commerce 360, Pinterest announced its integration with ecommerce platform Shopify will turn client catalogues into shoppable ‘product pins’ or pins that allow retailers to update price, availability and product descriptions on their Pinterest account. Therefore, retailers will be able to upload their product catalogues and publish in-stock products, from the Pinterest app integrated on Shopify.

After installing the Pinterest app to a Shopify site, retailers can add tags to their Pinterest account, which allow consumers to search for a product or category and discover the brand. Moreover, a ‘shop’ tab will appear on the retailer’s Pinterest profile, allowing Shopify retailers to promote their pins as a paid ad.

Some of the new features Pinterest offers:

Shop from a board: A shop tab will appear on a consumer’s board that will showcase in-stock products based on pins he saved.
Shop from search: The shop tab allows consumers to shop in-stock products by using keywords in the search bar.
Shop from pins: Consumers can hover over pins to see related in-stock items by clicking ‘shop similar’.

Pinterest, Shopify partner to offer merchants new selling options