According to Digital Commerce 360, Pinterest announced its integration with ecommerce platform Shopify will turn client catalogues into shoppable ‘product pins’ or pins that allow retailers to update price, availability and product descriptions on their Pinterest account. Therefore, retailers will be able to upload their product catalogues and publish in-stock products, from the Pinterest app integrated on Shopify.
Shop from a board: A shop tab will appear on a consumer’s board that will showcase in-stock products based on pins he saved.
Shop from search: The shop tab allows consumers to shop in-stock products by using keywords in the search bar.
Shop from pins: Consumers can hover over pins to see related in-stock items by clicking ‘shop similar’.
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