Paytm has entered the social commerce space with a new feature called MyStore, an online marketplace that connects sellers and consumers with social media platforms.
The MyStore feature has been updated in the Paytm Business App and the company has also started promoting it on the consumer facing App. The company is also pushing explainer videos for a run-through of the various features and functionalities of MyStore, , through its YouTube channel.
The new feature lets users browse products across categories like clothing, jewellery, cookware and other household products and chat with resellers on WhatsApp and Facebook. It will also allow resellers to order on behalf of the buyers.
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