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OpenWay, Yello team up to offer omnichannel solutions to merchants

Wednesday 12 February 2020 06:52 CET | News

OpenWay, a digital payments software vendor, has teamed up with Yello, a provider of the Y7 all-in-one merchant solution, to offer omnichannel solutions for merchants.

As a result of the partnership, acquirers who run their payment business on OpenWay software can enrich their merchant offerings with real-time personalised checkout on Yello terminals, according to the official press release.

The Android-based Yello Y7 all-in-one merchant terminal is an ordering and payment terminal that also acts as a marketing platform. According to statistics from Yello, restaurant self-service table-top ordering and payment using the Y7 terminal can increase table turn by 25%, average bill size by 15%, and positive guest feedback by five times, according to the official press release.

The Y7 terminal’s open architecture encompasses most of the APIs and business applications that are needed to boost customer experience. OpenWay has completed its certification of Y7 terminals for smooth integration with WAY4 Acquiring, its software platform run by banks, processors and retailers globally. The transaction exchange between WAY4 and Y7 is based on the nexo protocol, and the supported list of payment operations on the terminal now includes all basic types, including EMV functionality, and will be further extended in the future.

The Y7 terminal has undergone all the required international payments security approvals and is PCI PTS and EMV compliant, OpenWay has added. Various business applications can be installed directly on a terminal, local server or in the cloud.

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Keywords: OpenWay, Yello, merchants, omnichannel, online, ecommerce, acquiring, payment terminal
Categories: Payments & Commerce | Ecommerce
Countries: Europe
This article is part of category

Payments & Commerce