Sobeys, a Canadian retailer, has agreed to use Ocado’s ecommerce technology to expand its online business.
A similar agreement was concluded in November between Ocado and Casino that also helped to boost Ocado’s shares.
The agreement with Casino included plans to build a customer fulfilment centre using Ocados proprietary mechanical handling equipment.
However, investors are still unsure if Ocado is only a food retailer or rather a technology provider able to command a high valuation of shares.
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