According to CNBC, Nordstrom will host a styling livestream on 'how to wear Burberry runway looks', a spring beauty trend happy hour, and a conversation with the British makeup artist Charlotte Tilbury. During each event, customers will be able to shop the fashion products mentioned that are available on Nordstrom’s website and participate in a live chatroom.
Overall, this trend is really accelerated in China, where livestreaming is estimated to have driven about USD 125 billion in sales in 2020, up from USD 63 billion in 2019, according to Coresight.
In the US, the market was worth about USD 6 billion IN 2020 and could reach USD 11 billion in 2021, the company said. The initiative comes as Nordstrom decided to experiment in the space, drawing on China’s playbook, CNBC stated.
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