This prompt will ask subscribers if they want to continue paying after a lengthy period of inactivity. As such, on 18 May, the company started reaching out to subscribers who haven’t used the service in two years or within one year of their initial sign-up for newer customers. The reason for this was to let them know they can either keep their membership or have it cancelled upon the next billing cycle.
Those customers represent a small number of Netflix’s overall 183 million subscriber base, totalling less than half of 1% or a few hundred thousand customers. Currently, customers have to go into their account and manually request to cancel their subscriptions. Now, if a customer falls into the mentioned small member base, they’ll begin to see emails and in-app notifications. However, in case they don’t confirm to the prompts that they want to remain subscribed, Netflix will automatically cancel their subscription. Cancelations will begin on 1 June.
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