NetElixir predicts 9 percent ecommerce growth during holiday season

Tuesday 19 November 2019 12:05 CET | News

NetElixir has predicted a 9% ecommerce growth during highly competitive 2019 holiday season.

This forecast comes after signs of a gradual slowdown in the third quarter of 2019. Online orders and revenue decreased year-over-year during this period. Another reliable barometer, the back-to-school season, generated underwhelming revenue, order, and average order value results: 9%, 7%, and 3% growth.

NetElixir attributes its projected 9% ecommerce growth to these key factors:

  • Mobile shopping surges: NetElixir estimates 45% of online purchases and 72% of all searches will occur on a mobile phone; 
  • Better integrated fulfillment: "Near me" searches are driven by mobile devices, along with more prevalent "buy online, pick up in-store" options; 
  • The Voice Search Era: NetElixir estimates 35% of all mobile searches will be voice-activated, indicating less friction in the search-to-purchase process for consumers.

Despite underperformed results, NetElixir predicts continued dominance from Amazon and further strides made by mobile shopping. Amazon's share of total online sales is set to cross 44% this holiday season, according to NetElixir's report. It estimates that over 65% of product searches now occur on Amazon, as the online retail giant flexes as status as the "shopper's search engine."

NetElixir's 2019 Holiday Forecast analyzes key retail search metrics and trends for NetElixir's customer base of large and mid-sized businesses with projected revenues over USD 500 million in ecommerce holiday sales. NetElixir's Retail Intelligence Group applied forecasting models on the aggregated data, investigating specific areas like event ecommerce sales, market share tracking for Amazon vs. the rest of retail ecommerce, basket size variation over time, and other factors. This customer base is expected to attract over 300 million unique website visits across five verticals including gourmet food, apparel and shoes, home and décor, gifting, and consumer electronics. NetElixir has been aggregating this data since August 2008.

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Keywords: holiday sales, NetElixir, report, online shopping
Categories: Payments & Commerce | Ecommerce
Countries: World
This article is part of category

Payments & Commerce