According to the press release, Shopify is a new integration offered by the company, adding to more than 300 analytics, marketing, customer service, engineering, and data warehouse tool integrations accessible through the customer data infrastructure provided by mParticle.
The integration between mParticle and Shopify allows modern brands to build a single view of their customer based on data collected across multiple touchpoints: websites, apps, brick and mortar stores, support channels, social media, and ecommerce. Besides, it allows brands to extract key user and event data from Shopify and unify it with existing customer profiles. Marketers can use this data to deliver targeted communications, while product and development teams can create 1:1 personalised experiences for customers.
Overall, mParticle connects all customer data collected across channels to the tools and systems that make use of it to enable:
360° view of customers across all channels: Capture purchase events from Shopify and add them to purchases made in-store or through main apps to know the full value of each customer. Shopify also makes it easy to capture sales through external channels, like Amazon.
Personalised support by providing agents with richer context: Empower agents to deliver a better customer experience and resolve support cases faster by allowing them to see every customer interaction within the agent console, such as checkouts and orders.
Follow-up on fulfilment: Shopify can forward events to mParticle when orders have been cancelled, shipped or delivered. These events can be used to build segments in the Audience builder or forwarded on to marketing automation platforms like Braze or Iterable to trigger follow-up email, in-app messaging or push communications.
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