Microsoft survey 2022: priorities change for ecommerce executives

Monday 10 January 2022 13:14 CET | News

A survey launched by SaaS platform Namogoo in partnership with Microsoft has shown that executives of ecommerce platforms are shifting priorities.

To respond the current threats of the global pandemic and supply chain disruptions, leading ecommerce executives claim cost optimisation is their high priority for the year 2022.

By comparison to a similar survey conducted last year where cost optimisation was not on top three investment priorities, 95% of this year’s respondents mentioned they are focusing on reducing costs. 

Another key-funding in the survey includes that giving the increased competition, it is more expensive to attract customers on a particular ecommerce platform and persuade them into shopping. Moreover, ecommerce executives face challenges regarding users’ data and spend more time in creating personalised shopping experiences for clients. 

The survey was conducted on 200 e-commerce executives from SMEs and enterprise companies with revenues of over USD 150 million.

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Keywords: Microsoft, partnership, survey, ecommerce, online shopping, online platform
Categories: Payments & Commerce
Companies: Microsoft, Namogoo
Countries: World
This article is part of category

Payments & Commerce




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