Metro has launched the Metro LazMall store on ecommerce platform Lazada Singapore as a strategy for Black Friday, according to Marketing Magazine.
The partnership will feature the same Black Friday deals available in Metro’s brick-and-mortar retail, as well as its online platform Metro.com.sg.
Moreover, this strategic partnership opens up avenues for Metro to diversify shopping formats in the ecommerce space, and to tap Lazada’s technology platform and suite of business tools to better understand customers, tailor customised marketing and broaden its customer base.
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