Magento Commerce to provide one-click checkout functionality

Friday 15 December 2017 11:01 CET | News

Magento Commerce has announced the availability of Instant Purchase, becoming the first commerce platform to deliver the functionality since the Amazon 1-Click patent expired in September 2017.

According to the Baymard Institute, the average global cart abandonment rate in 2016 was 70%, and it was even higher among shoppers on mobile devices. Magento Commerce hopes that by implementing faster checkout payment options, it will improve conversion.

One-click payments have also been shown to encourage impulsive buying, as customers can pay for goods much faster, without having time for second thoughts.

Magneto Commerce will deliver the functionality to merchants under the name Instant Purhase, which will incude:

  • Customizable button;

  • Automatic shipping to the customer’s default address; and

  • Support for multiple payment methods.

The Instant Purchase feature was developed in conjunction with Enterprise Solution Partner, Creatuity, and is now available with the latest version of Magento Commerce and Open Source.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: Magento Commerce, one-click checkout, instant purchase, ecommerce, faster checkout
Categories: Payments & Commerce | Ecommerce
Countries: World
This article is part of category

Payments & Commerce