Macys offers in-store pop-up space for brands

Thursday 8 February 2018 10:16 CET | News

Macy’s has launched a new pop-up concept that allows brands and other companies to sell their merchandise inside the retailer’s stores.

Brands opting for a pop-up space on the ground floor of a Macy’s store will have to pay a monthly rate based on the location. The retailer claims that the service will allow other brands to gain extra exposure without a long-term commitment.

Macy’s marketing department will work to assist companies with little to no commerce experience to set up their pop-ups. Macy’s also promises marketing support via email and social media as well as a variety of fixtures.

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Keywords: Macys, pop-up store, commerce, retail, ecommerce
Categories: Payments & Commerce | Ecommerce
Countries: World
This article is part of category

Payments & Commerce