The new digital platform will be powered by Shopify’s tech and will provide Lanvin the opportunity to focus on customers and products. Other brands under the Lanvin’s umbrella can be added into the platform while respecting each brand’s identity, interface, and databases. According to an official statement, this makes Lanvin and Sergio Rossi Shopify’s first luxury brands to join the Canadian e-retailer.
The partnership allows Lanvin to provide high quality customer experience with dedicated merchandise and content, as well as optimised omnichannel shopping services. In return, Lanvin expects to boost its revenues and global reach, providing old and new customers with flexible and customised shopping experiences.
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