The service – Line Man Grocery – will allow customers to have food and other items delivered home. In addition, the company is launching Line Shopping, a platform that connects buyers and sellers via chat.
The move comes as the company is aiming to expand its on-demand services in the country, taking on ride-hailing leaders Grab and Go-Jek. Line already has an app that delivers goods from convenience stores and other vendors, and this new offering will allow it to compete against supermarkets and other brick-and-mortar retailers.
Line has recently introduced a taxi hailing and meal delivery service in Bangkok and three surrounding provinces, with plans to expand into other major cities such as Pattaya, Phuket, and Chiang Mai by 2020.
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