According to FashionUnited, the new feature makes videos visible in consumers’ 'following feeds', on influencers’ profiles, categorised within discovery sections of the app, and indexed in search. Moreover, shopping video performance data and analytics will be available in RewardStyle’s (Liketoknow.it’s parent company) free influencer marketing management dashboard.
Currently, LTK Shopping Video has been launched with five thousand retailers integrated, thus enabling consumers to search, discover, and shop hundreds of millions of products across fashion, home, beauty, fitness, and family. Besides, the initiative includes partnerships with companies such as Walmart, Target, Nike, Lululemon, Net-a-Porter, Chanel, Gucci, and Saint Laurent.
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