Influencer-driven shopping app Liketoknow.it has announced plans of expanding into video shopping.
According to FashionUnited, the new feature makes videos visible in consumers’ 'following feeds', on influencers’ profiles, categorised within discovery sections of the app, and indexed in search. Moreover, shopping video performance data and analytics will be available in RewardStyle’s (Liketoknow.it’s parent company) free influencer marketing management dashboard.
Currently, LTK Shopping Video has been launched with five thousand retailers integrated, thus enabling consumers to search, discover, and shop hundreds of millions of products across fashion, home, beauty, fitness, and family. Besides, the initiative includes partnerships with companies such as Walmart, Target, Nike, Lululemon, Net-a-Porter, Chanel, Gucci, and Saint Laurent.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now
We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the The Paypers website, they in no way represent the opinion of The Paypers.