The LedgerPay-dunnhumby offering their service for brick-and-mortar merchants such as QSRs, grocers, and other retailers who want to capitalize on past purchases at the POS. It combines the a payment processing platform with tokenization to offer merchants actionable customer data derived from real-time, non-cash POS transaction data.
LedgerPay's payment tokenization solution stitches together customer and purchase history to give merchants real-time visibility into what consumers are buying today to forecast what they might want to buy in the future.
LedgerPay's payment tokenization solution provides dunnhumby with real-time data they can use within their data science platform to analyze current and historic customer behaviour, enabling merchants to personalize offers and messages to individual buyers. The company converts POS transaction details into a centralized analytics platform, where retailers and QSRs can observe deeper levels of consumer behaviour and personalize offerings.
By removing all sensitive data and transforming it into a form that's safe for merchants and partners to handle, LedgerPay's data tokenization offers a secure and compliant solution than standard encryption. LedgerPay meets key compliance obligations for sensitive data types, including PCI, and can be used to enhance GDPR and CCPA compliance.
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