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KBank to promote omnichannel ecommerce business model for SMEs

Tuesday 24 April 2018 00:08 CET | News

Kasikornbank (KBank) has announced the launch of “K SME Good to Great” programme, aimed at promoting the omnichannel business model for SMEs.

The Thailand-based bank is collaborating for this programme with the Electronic Transactions Development Agency (ETDA), Google (Thailand) and LINE@.

Apart from knowledge and advice for small and medium-sized enterprises from experts, prizes each are also offered, for which applications can be made at www.ksmegoodtogreat.com. The programme aims to enable SMEs in the retail business to manage their sales via both online and offline channels.

In 2017, the value of ecommerce grew by 9.86%, with B2C (business to consumer) ecommerce increasing 37.91% and representing the highest turnover in Asean countries.


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Keywords: KBank, omnichannel, ecommerce, Thailand
Categories: Payments & Commerce | Ecommerce
Countries: World
This article is part of category

Payments & Commerce