According to TechCrunch, both companies are backed by venture capital from US investment bank Goldman Sachs, and the collaboration aims to provide an affordable way for households to obtain foodstuffs, using adaptive measures during COVID-19.
Following the partnership, Jumia will sell bundles of Twiga’s fresh produce on its ecommerce website, while its delivery fleet will pick up orders from Twiga’s sorting and distribution centres and then complete last mile, contact-free delivery. The transactions will be cash only using Jumia’s JumiaPay app, according to Tech Crunch.
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