In addition to the existing Jumia Egypt website, the ‘Shop-in-shop’ will add a range of branded, stand-alone boutiques for retailers who want to build their online store in partnership with Jumia.
Ecommerce retailer Jumia is a Rocket Internet’s ecommerce flagship in Africa.
In April 2014, Africa Internet Holding (AIH) has entered a partnership with South African mobile operator MTN to provide services both online and on mobile to ecommerce retailer Jumia customers in Ivory Coast.
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