News expands its ecommerce business by turning to Google and Walmart

Wednesday 29 August 2018 13:44 CET | News

Shortly after Google has bought a USD 550 million stake in, the ecommerce company has made plans to gain customers outside its home market.

Just a few months after Google has acquired a stake in, the China-based ecommerce company has announced it finds itself in the early stages of strategic planning with the search company in order to win customers outside its home market. Walmart will collaborate with as well to expand operations in China, the US, and Southeast Asia, according to the founder of the China-based company.

While its partnership with Walmart is intended as a global one, the collaboration with Google would mostly focus outside of China, since most of Google’s services are either blocked or unavailable in China, according to Bloomberg. expects some changes to the business as it goes overseas, accepting the need for different models and realising that duplicating its China strategy and rolling out a service in a foreign country would not be enough. Thus, according to the founder of, the company is in the process of opening more offices and adding warehouses across Western Europe and there will exist a strategy for selling products in the region in 2018. Within two years, will cover all of Southeast Asia, he added.

In China, has an objective of 1 million convenience stores within five years mainly by means of a franchise model.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords:, Walmart, Google, ecommerce, Southeast Asia, China, US, Western Europe, convenience stores
Countries: World

Industry Events