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Japan's Rakuten to set big data mobile plan to undercut rivals: Nikkei

Monday 2 March 2020 10:47 CET | News

Japan’s Rakuten has announced plans to set its big data mobile plan at 2,980 yen (USD 27.68) per month, or less than half of major rivals’ offerings, the Nikkei business daily reported for Reuters.

The company said it will announce details of pricing plans for the network - set to launch commercially in April 2020 - at a news conference. Rakuten has attracted global attention as it says it has radically cut the cost of network construction by using cloud-based software and commoditised hardware instead of proprietary equipment, Reuters added.

The company, which hopes the mobile service will drive traffic to its ecommerce and finance offerings, has pushed back the launch of the network after suffering build-out delays, with trial users having connection problems.
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Keywords: Rakuten, Japan, ecommerce, mobile data, online payments, Asia, finance offerings
Categories: Payments & Commerce | Ecommerce
Countries: Japan
This article is part of category

Payments & Commerce