The service, which is being housed on Alibaba’s Tmall online retail platform, will initially enable fans in China to buy official Olympics products, before being developed to create a global ecommerce platform for the Games.
Currently, the platform is populated with branded products for Tokyo 2020 and Beijing 2022, including pins, apparel, and other memorabilia. Fans can also buy merchandise from previous Games editions, such as postcards and historical posters, while sports equipment and toys are also available.
The IOC and Alibaba announced a ten-year partnership in January 2017, with a focus on digitally transforming the Olympics in order to ensure that the Games remain relevant. The deal lists Alibaba as the official cloud services and ecommerce platform services partner of the IOC.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now
We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the The Paypers website, they in no way represent the opinion of The Paypers.