As such, the service makes it possible for customers to send flowers via Alexa and check out with Amazon Pay, with just one voice-based transaction. What shoppers need to do is simply state their preferences on colours and types of flowers. Response Source reports that for those in need of inspiration, Interflora’s voice assistant will play ‘personal shopper’ and recommend flowers based on the occasion or season.
The voice-commerce service also allows the option to include a personal message, which will be hand-delivered with the chosen bouquet by one of Interflora’s network of local artisan florists across the UK and Ireland. Moreover, Interflora is the first brand in the UK retail and gifting sector that allows shoppers to complete the entire ordering and payment journey via Amazon Alexa alone, which means that there is no need for any assistance required from supporting apps or websites.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now