Instagram to add shopping feature for US shoppers

Wednesday 20 March 2019 13:11 CET | News

Instagram has started to trial a feature that lets US users shop from the app by using a checkout option on items tagged for sale, according to Reuters.

So far, Instagram has partnered with over 20 brands including adidas, H&M, Kylie Cosmetics, and Michael Kors on the shopping feature.

The feature will allow US users to click on a product featured in a post, see its price, and click again to bring up an order form. Users can then check out and pay via Visa, Mastercard, American Express, Discover or PayPal. Previously, Instagram allowed brands to link to their respective websites for users to make purchases.

In addition, the company wants to introduce a selling fee to help fund transaction-related expenses.

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Keywords: Instagram, ecommerce, US, MasterCard, American Express, Discover, PayPal
Countries: World