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Instagram, Swiggy, Zomato partner to help restaurants in India

Tuesday 9 June 2020 11:59 CET | News

Instagram has announced a partnership with India-based online food ordering platforms Swiggy and Zomato to help restaurants amid the COVID-19 crisis.

According to Livemint.com, the company also reported the roll out of a sticker that will facilitate the communication between businesses and their customers, enabling them to order food from restaurants. Therefore, businesses can share Instagram’s food order sticker on their stories, while users can tap on them to place their orders through the Swiggy and Zomato websites.

To use the sticker, restaurants must have the latest version of the Instagram app installed, use a business or creator account, and add one of the partner’s links, either Zomato or Swiggy, for food orders to their Instagram profile. Afterwards, they can share these links to their followers by using the ‘Food Order’ sticker in stories or share on their Instagram profile with the 'Order Food' button. Moreover, users can re-share the stickers with their followers to spread the word about the offerings they encounter, Livemint.com stated.

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Keywords: Instagram, India, Swiggy, Zomato, COVID-19, food order sticker, Food Order, Order Food, ecommerce
Categories: Payments & Commerce | Ecommerce
Countries: India
This article is part of category

Payments & Commerce