GlobalData’s latest report ‘India Cards & Payments: Opportunities and Risks to 2023’ states that the growth in the ecommerce market has been supported by rising Internet penetration rates, benefits such as discounts, faster delivery options offered by e-retailers, and the rising consumer preference for online shopping.
With Indians being increasingly price-sensitive, the growth of ecommerce can be attributed to the benefits offered by online retailers such as discounts, cash back, and loyalty points on purchases. Annual online sale festivals such as ‘Flipkart Big Billion Days’ and ‘Amazon Great Indian Sale’ have also contributed to the exponential growth of ecommerce sales.
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