Indian elderly consumers get more familiar with ecommerce

Monday 11 May 2020 15:26 CET | News

A survey made by consumer services company Enormous Brands has revealed changes in the shopping behaviour of elderly Indians, during the COVID-19 lockdown. 

The survey took feedback from 3,737 respondents in cities including Delhi, Mumbai, Bengaluru, Chennai, Pune and Ahmedabad, as stated by Business Standard. The results revealed an increase in adoption of digital technology by elders who started to use ecommerce services for ordering items like milk, grocery and home essentials, while paying through wallets and UPI.

Moreover, around 42% of respondents claimed they shop vegetables and other consumables without asking for prices, which is a drastic change from a universal value-conscious Indian mentality. Besides, the survey revealed that older people accommodated to digital technology faster during the lockdown, with a 47% higher adoption among elders (55-65 years) of ecommerce for ordering grocery and home essentials.

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Keywords: survey, Enormous Brands, India, shopping behaviour, elders shopping behaviour, Delhi, Bengaluru, Chennai, Pune, Ahmedabad, ecommerce, wallets, UPI, COVID-19
Categories: Payments & Commerce
Countries: India
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