Moreover, Indian Railway Catering and Tourism Corporation (IRCTC) had an estimated total sales of USD 3 billion in 2014 with an online penetration level of 43%, according to a report issued by USB global financial consultancy firm, bgr.in reports.
The Internet & Mobile Association of India (IAMAI) estimates that the overall Indian ecommerce market, of which e-tail is a segment, is currently worth USD 16 billion. The report made a specific mention of the Indian Railway Catering and Tourism Corporation (IRCTC) as “the best example” of a successful Indian ecommerce venture.
Multi-product e-tailers (Flipkart, Amazon India and Snapdeal) are moving towards the marketplace model while e-tailers in niche categories such as furniture, baby products and grocery have hybrid business template.
Check out our Cross-border Ecommerce Research section here for more info on specific ecommerce facts and figures, preferred payment methods, risk and fraud, as well as ecommerce legislation and regulation in India.
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