According to Search Engine Journal, ‘Buy on Google’ is a payment option that lets customers purchase products without leaving the Google search results, which is available to customers when they click on shopping listings in search results. Although Google has always charged a commission fee for sales made through its platform, in a pilot launch, the company announced is charging zero commission fees when customers make purchases through the ‘Buy on Google’ checkout option.
On the other hand, in exchange for zero commissions, Google will benefit from keeping a user in the Google search results. Therefore, every time a sale is made through Google, that customer will not visit the retailer’s website. However, the retailer will earn more revenue from the Google sale as a result of zero commission fees.
Overall, Google integrated the following features to its Google Shopping platform:
Shopify and PayPal can be chosen as payment processing options;
Google is enabling commonly used product feed formats, allowing retailers to connect their inventory without having to reformat their data;
a new option will let retailers add product information (images or technical specs) by pulling from Google’s existing database;
a new small business filter will be added on the Google Shopping tab.
All these features be introduced in the US, with international launches expected at the end of 2020 and beginning of 2021, Search Engine Journal reported.
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