Google to allow business list products on Google Shopping for free

Wednesday 22 April 2020 12:26 CET | News

Google has upgraded its Google Shopping platform by letting any business owner that sells products online list their inventory for free. 

Usually, an ecommerce operation would need to pay for ad placement on Google Shopping. But the company says it will now let anyone who operates a website or manages a store on a marketplace platform list without paying. Google still plans to charge companies for top placement as promoted listings.

The new free option for Google Shopping will go into effect for the US starting 27 April 2020, and Google officials said it will be rolling out to Google Shopping worldwide over the course of the next few months.

Existing customers will now be able to list their full inventories in the event they were only paying to promote some products on the platform. New users can now apply to place listings for free through Google’s Merchant Center.

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Keywords: Google, Google Shopping, product upgrade, ecommerce, ecommerce listings, World, Merchant Center, product inventory, World, US, United States
Categories: Payments & Commerce
Countries: United States, World
This article is part of category

Payments & Commerce