The new measure is part of a larger tool package prepared by the company to help merchants stand out among online shoppers and boost their revenues, as well as improving overall client satisfaction. Merchants will receive Google’s new badge based on various factors, including shipping speed, return window, and shipping and return costs.
The badge will be visible for clients when browsing for items in Google Shopping online and on the latest smartphones and tablets running on Android. Google states that the improvement will also benefit smaller merchants who can scale the feature to attract new customers and expand their online communities.
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