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Gaming Innovation Group, PokerStars join forces for affiliate marketing compliance

Friday 28 February 2020 09:44 CET | News

Gaming Innovation Group (GiG) and PokerStars have teamed up to strengthen affiliate marketing compliance.

According to the signed agreement, GiG will supply its proprietary affiliate monitoring and compliance software, GiG Comply, to PokerStars’ affiliate operations worldwide. As a result, GiG Comply will become a key component in ensuring that members of Stars Affiliate Club, the affiliate programme for PokerStars, meet heightened advertising criteria across regulated markets.

GiG Comply’s proprietary self-service technology scans and analyses thousands of web pages to ensure affiliates continue to meet advertising regulations, as well as the standards set out by the operator. The technology also provides detailed reports, including links, brand mentions and images, keeping the operator’s affiliate department continuously up to date on the content delivered to their affiliates’ audiences.

Gaming Innovation Group is a technology company providing products and services throughout the entire value chain in the iGaming industry. Founded in 2012, Gaming Innovation Group’s vision is ‘To open up iGaming and make it fair and fun for all’.

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Keywords: gaming, compliance, iGaming, Gaming Innovation Group, GiG, PokerStars, affiliate marketing, GiG Comply
Categories: Payments & Commerce | Ecommerce
Countries: World
This article is part of category

Payments & Commerce